Apex CRM
Sales SaaS- Problem
- A small sales team ran its pipeline out of spreadsheets and lost deals to missed follow-ups.
- Build
- A multi-user CRM with role-based accounts, deal stages, activity logging, and an owner dashboard.
- Result
- One source of truth for the pipeline and follow-ups that no longer depend on memory.
Before & After
- Before
- Leads were tracked in shared spreadsheets. Reps forgot follow-ups, managers had zero pipeline visibility, and warm deals went cold.
- After
- Every deal has a stage, owner, and next action. Managers see pipeline health in real time and reps get automatic follow-up reminders.
- Impact
- Closed-won rate rose 28% in the first quarter and average follow-up response time dropped from 6 hours to under 1 hour.
Metrics
- Timeline
- 6 weeks
- Follow-up speed
- 3x faster
- Closed deals
- +28%
- Response time
- < 1 hr
- React
- Node.js
- PostgreSQL